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Automation & Integration

Smarter automation with us.

Marketing automation takes care of details so you can focus on the stuff you love

Automation handles what you don’t have time for. It’s like getting an extra employee or two without needing more office space.
marketing automation flow website visitor

Automate Your Follow-Up Email

Prevent prospects from slipping through the cracks, without the busywork.

Send a series of timed emails to your prospect so you never lose touch. Choose from a list of messages, and enroll a contact right from your inbox. Tailor each message, choose exactly when it gets sent, and move on.

Find Your Most Engaged Contacts

The goal of lead scoring is neither to make it hard nor easy for leads to qualify for MQL status.

Rather, it’s to capture a series of behaviors that accurately tell us a story about where the prospect may be in their buying journey, and when it’s appropriate to reach out.

find your most engaged contacts
abandoned cart ecommerce automated flow

Integrate Your E-Commerce Applications

Prevent prospects from slipping through the cracks, without the busywork.

Send a series of timed emails to your prospect so you never lose touch. Choose from a list of messages, and enroll a contact right from your inbox. Tailor each message, choose exactly when it gets sent, and move on.

Implementing A Marketing Automation Solution

There are three strategic approaches to marketing automation that you can integrate into your current marketing workflow while getting started. They are as follows:

The Onboarding Approach

Whenever a user performs a conversion activity such as signing up for an account or downloading a report, you can initiate a drip-email campaign based on the stage of the funnel of the conversion activity.

The Nurturing Approach

Keep in touch with your leads and prospects by periodically sending them emails and directing them through the marketing funnel.

The Multi-Channel Approach

Abandon the siloed approach. Try to establish a relationship with your audience through social media, mobile, website, etc.

Optimizing The Workflow

Continuously evaluate the performance of your marketing automation project and find ways to make it more efficient

  1. Instead of thinking in terms of individual campaigns, create interconnected campaigns. Enabling you to acquire, retain and reactivate customers, and find cross-selling and up-selling opportunities.
  2. Utilize the powerful features and offerings of marketing automation solutions. The processes and functionalities are there to help you run Hi-Efficient marketing and sales campaigns.
  3. Email marketing isn’t marketing automation. Remember, marketing automation is a comprehensive solution, helping you create targeted landing pages to social media ads and promotional campaigns. Don’t restrict yourself to e-mail marketing only.

workflow optimization
business applications integration

Integrate To Succeed

Automated emails can help grow your business without having to put hours of your precious time and effort into creating and sending email campaigns.

However, most of the emails require you to keep your lists up to date and your customer information accurate. Unfortunately, this can be a time consuming process if done manually; however there is a better way.

By integrating the applications you use to run your business – such as your eCommerce platform or accounting package – with the adoption of an Email Marketing System, you can ensure all the information you need to send automated emails is always available and up to date.