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Optimized Content Marketing

When it comes to getting noticed on the Internet, the content your business creates speaks volumes.
Content is king, as the adage goes, and it’s just as true today as it was two decades ago.

There are many ways to convey your message using content marketing – from creative words on the page describing your services,
to industry-leading blog posts and promotional graphics used to spark the attention of your visitors.

Did you know that 63% of brand’s don’t have a content strategy?

Copy + Graphics + Videos = Content

The term “content” is an all-encompassing term in digital marketing. Today’s content runs the gamut from written pages of copy to super-brief snippets (like Twitter shares and posts), to infographics, call-to-action buttons and even videos and animated gifs.

Content is a broad concept, which can prove challenging to business owners. The endless ways to reach your customers is beneficial, however ensuring an adequate plan for all these different areas of expertise can be an incredible challenge.

content marketing team
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Optimized content creation crafted to convert your potential clients and customers.

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Pillars of Content Marketing

Your single point of focus should always be to grow your business. Thus, the understanding of the prime services that are necessary to your content marketing and lead generation is more than essential, it is everything.

Strategy

Is there a clear strategy in place for your content efforts?

Copy-writing

What will this piece of content say?

Visuals

What will this piece of content look like?

Platform

The final home for the copy and imagery.

content-strategy

Content Marketing Strategy

While you may be eager to dive right into content production, it’s important that you reel back and understand the importance of a sound content marketing strategy. The development of a strategy will help you to generate a better understanding of where you currently stand and what your organization needs to do to get to where you want to be.

One of the most important parts of this process is organizing the development of buyer personas. This is a critical first step, as the personas you create will then be used to guide the direction of future content creation.

We will subsequently need to perform an audit of your current content. You may have a handful of white-papers or blog articles that could be repurposed or reformatted to provide you with a starting point for content creation.

Once you have a sense of what you want to publish, we’ll provide a way to organize your content efforts.

Content Creation

While you may be eager to dive right into content production, it’s important that you reel back and understand the importance of a sound content marketing strategy. The development of a strategy will help you to generate a better understanding of where you currently stand and what your organization needs to do to get to where you want to be.

One of the most important parts of this process is organizing the development of buyer personas. This is a critical first step, as the personas you create will then be used to guide the direction of future content creation.

We will subsequently need to perform an audit of your current content. You may have a handful of white-papers or blog articles that could be repurposed or reformatted to provide you with a starting point for content creation.

Once you have a sense of what you want to publish, we’ll provide a way to organize your content efforts.

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accounting-analytics-apple-572056

Content Optimization

While you may be eager to dive right into content production, it’s important that you reel back and understand the importance of a sound content marketing strategy. The development of a strategy will help you to generate a better understanding of where you currently stand and what your organization needs to do to get to where you want to be.

One of the most important parts of this process is organizing the development of buyer personas. This is a critical first step, as the personas you create will then be used to guide the direction of future content creation.

We will subsequently need to perform an audit of your current content. You may have a handful of white-papers or blog articles that could be repurposed or reformatted to provide you with a starting point for content creation.

Once you have a sense of what you want to publish, we’ll provide a way to organize your content efforts.

Content Promotion

While you may be eager to dive right into content production, it’s important that you reel back and understand the importance of a sound content marketing strategy. The development of a strategy will help you to generate a better understanding of where you currently stand and what your organization needs to do to get to where you want to be.

One of the most important parts of this process is organizing the development of buyer personas. This is a critical first step, as the personas you create will then be used to guide the direction of future content creation.

We will subsequently need to perform an audit of your current content. You may have a handful of white-papers or blog articles that could be repurposed or reformatted to provide you with a starting point for content creation.

Once you have a sense of what you want to publish, we’ll provide a way to organize your content efforts.

coffee-cup-of-coffee-desk-905163
beautiful-computer-desk-2089368

Content Maintenance

While you may be eager to dive right into content production, it’s important that you reel back and understand the importance of a sound content marketing strategy. The development of a strategy will help you to generate a better understanding of where you currently stand and what your organization needs to do to get to where you want to be.

One of the most important parts of this process is organizing the development of buyer personas. This is a critical first step, as the personas you create will then be used to guide the direction of future content creation.

We will subsequently need to perform an audit of your current content. You may have a handful of white-papers or blog articles that could be repurposed or reformatted to provide you with a starting point for content creation.

Once you have a sense of what you want to publish, we’ll provide a way to organize your content efforts.

Content Reporting

While you may be eager to dive right into content production, it’s important that you reel back and understand the importance of a sound content marketing strategy. The development of a strategy will help you to generate a better understanding of where you currently stand and what your organization needs to do to get to where you want to be.

One of the most important parts of this process is organizing the development of buyer personas. This is a critical first step, as the personas you create will then be used to guide the direction of future content creation.

We will subsequently need to perform an audit of your current content. You may have a handful of white-papers or blog articles that could be repurposed or reformatted to provide you with a starting point for content creation.

Once you have a sense of what you want to publish, we’ll provide a way to organize your content efforts.

Types Of Content Marketing

When it comes to getting noticed on the Internet, the content your business creates speaks volumes. Content is king, as the adage goes, and it’s just as true today as it was two decades ago.
It’s one thing to understand the benefits of content marketing and it’s another thing to have a strategy for your content. Once your strategy is nailed down, then you can it’s time to consider the many different types of content marketing options available.
The key is to figure out what your target audience will value and determine which type of content marketing tactics will work best. With that in mind, here are a few of the most popular types of content marketing:
email

Email Content

Keeping in touch with your audience via newsletter is indeed a fantastic way to promote your business and sell your products.

But beyond a simple newsletter, today’s e-marketing automation capabilities offer a wide variety of possibilities. You can run drip campaigns, warm up cold leads with insightful messaging, and even personalize and customize messages based on segments.

Benefits of Email:

The average order value of an email is at least three times higher than that of social media. (McKinsey)

Mobile video consumption grows by 100% every year. (YouTube)

65% of business decision-makers visit a marketer’s website after viewing a branded video. (Hubspot)

blogging-articles

Blogging

Blogging is a great way to show thought-leadership in your field while providing your target market with valuable information. Excellent blog posts tend to go viral and will easily get shared across social channels. 

Benefits of Blogging:

82% of marketers who blog get positive ROI from their inbound marketing activities. (Hubspot)

61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer)

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (Hubspot)

social-media

Social Media

Business leaders and  even marketers can easily get overwhelmed when it comes to content marketing efforts on social media. Overall, social media is a primed vessel for getting the word out about your company. You want to fill your company’s profile with long-form content your audience will like, share, and comment on.

Benefits of Social Media:

Reps using social media as part of their sales techniques outsell 78% of their peers. (Forbes)

A lead developed via social media is 7x more likely to close. (IBM)

33% of Millennials identify social media as one of their preferred channels for communicating with businesses. Less than 5% of those 55 and older agree. (MarketingSherpa)

multimedia-videos-virtual-reality

Multimedia

Video content is on fire these days. From your Facebook feed to your website, video is quick to grab attention, build brand awareness, and draw prospects into what your company has to offer.

You can easily disseminate video content on your website, social media, emails, and, of course, on YouTube.

Benefits of Multimedia:

Embedding videos in landing pages can increase conversion rates by 80%. (Hubspot)

Segmented and targeted emails generate 58% of all revenue. (Data & Marketing Association)

Email marketing has an ROI of 3800%. (Data & Marketing Association)

lead-generation

Lead Generation

Lead generation is an important part of any content marketing strategy. You want to draw prospects to your company and get them to trade contact information for content.

We typically refer to these types of content as lead magnets. This content contains information a prospect would be willing to exchange their contact information so they can access it.

Benefits of Lead Gen Content:

Through the success of content marketing, 49% of B2B marketers follow up with quality sales leads for further assessment. (Content Marketing Institute)

Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (CSO Insights)

54% more leads are generated by inbound tactics than by traditional paid marketing. (Hubspot)

infographics

Infographics

Visual content is a fantastic way to stand out. Your audience will be drawn to the imagery while also engaging with the actual content.

Infographics are great for thought leadership, explaining a product, explaining a process, and more. With good use of text and imagery, the user becomes more engaged with the eye-catching elements of an infographic.  

Benefits of Infographics:

Infographics are “liked” and shared on social media 3X more than other any other type of content. (Massplanner)

An infographic is 30 times more likely to be read than a purely textual article. (Search Engine Journal)

The median cost to reach one reader for an infographic was $0.04 versus $1.77 for a blog post. (Contently)

webinars

Webinars

Webinars position you and your company as thought leaders in your field. Your customers will love it because they’re getting invaluable knowledge out of the process, while you get to passively sell yourself and your product.

Benefits of Webinars:

Between 20% and 40% of webinar attendees turned into qualified leads. (ReadyTalk)

Of the lead generation tactics available, webinars are the second most effective type of high-quality content for marketers. (Ascend 2)

Over 60% of marketers are using webinars as part of their content marketing programs. (Content Marketing Institute)

interactive-content

Interactive

Interactive content gets your customers to engage with your brand. This can be done through quizzes, surveys, assessments, or games. Get creative and brainstorm topics that your target audience will be unable to resist.

Benefits of Interactive Content:

The average quiz has a 33.6% lead capture rate. (LeadQuizzes)

82% of consumers engaged with quizzes they were exposed to via their newsfeed. (BuzzSumo)

Interactive content, such as apps, assessments, calculators, configurations, and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content. (Ion Interactive)

podcasting

Podcasting

Podcasts are soaring in popularity these days. People love to listen to quality content while at work, driving home during a long commute, or working out at the gym.

Of course, storytelling is at the heart of this content marketing type so if you’re considering creating a podcast, you’ll need to offer a compelling, story-driven premise that will hook your prospects.

Benefits of Podcasts:

1 in 5 Americans make podcasts a priority in their busy schedules. (Edison Research)

63% of podcast listeners actually purchased something the host had promoted. (Midroll)

88% of podcast listeners that subscribe to your podcast will listen to every episode. (WhyPodcasts)

So, what type of content will your prospect and customers find valuable?
Regular blog posts? Snapchat videos? An informative podcast?

While the options out there are exhaustive, it’s best to use a combination of all the types of content marketing in a way that will serve your audience the best. This is an ever-evolving digital marketing field—what resonates with your target market today might be old news tomorrow. Remember, we’re here to help adjust your strategy as needed.

If you build it, they will come. So let’s get your content strategy created and done.