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Active email accounts are expected to hit 5.6 billion by 2019.

More than 50% of respondents in the U.S check their personal email accounts more than 10x a day, and it is by far their preferred way to receive updates from brands.


Of business professionals

believe that email marketing increases customer retention


Of millennials

prefer communications from businesses to come via email


Of respondents

say marketing emails influence their purchase decisions

Email isn’t dead.

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

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Why Email Marketing?

Unless you have the (wo)manpower, free time, and finances to individually build a personal relationship with each one of your prospects and customers, email should really be your best marketing friend.

Here are the many ways you can (and should) use email:

building relationships

Build Relationships

Building connections through personalized engagement.

Brand Awareness

Keep your company and services at the forefront.

content promotion

Content Promotion

Share relevant content or useful assets with your prospects.

Lead Generation

Share relevant content or useful assets with your prospects.

product marketing

Product Marketing

Simple promotion of your services or products.

lead nurturing

Lead Nurturing

Delight clients with content that can help them realize their own goals.

A Simple Outline For Your Email Strategy

Define The Audience

Relevant emails are effective. Understand your buyer persona(s).

Define Goals and CTA's

Gather some context; set some KPI's and S.M.A.R.T Goals. Helping you define what types of CTA's to utilize.

Establish Campaign Type

Decide what type of campaign to launch. Want to send weekly newsletters, product announcements?


Let your audience know how often you plan to contact them. Consistency and frequency are the keys.

Measuring Results

You must measure all high-level metrics and then some. Make sure they correlate with your S.M.A.R.T goals and KPI's.

Did you know that the first marketing email was sent in 1978?

Which resulted in a haul of $13 million in sales, and kicked off what has become one of the most highly used marketing channels to this day.

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Email Marketing Automation Made Simple

While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to set up automatic email campaigns that trigger off of a user’s actions.

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.

Personalization and Segmentation

It’s Always About Timing and Relevancy

Emails are most powerful when they’re relevant. Use the data you have on your customers to send personalized campaigns. Figure out what you want your subscribers to do, like signing up for a newsletter, or making a purchase, then segment accordingly.

Application Integration

Powered by customer data

Integrate your business apps all in one place to create data-driven segments—like shoppers with abandoned carts, or by geo-location, or dedicated customers. This way you’ll speak to each subscriber in a more 1:1 way, making it much more likely they’ll take action.

Examine, Measure and Optimize

Analyze, revise, and evaluate to learn what works best

These days, and with the right platform, you can test almost anything—from subject lines, images and messaging to CTA buttons, send times, even message length. You can send, learn, and polish to create the most successful emails ever.

Marketing Automation

Driving More Revenue Automatically

Easily create customer journeys that are personal and effective. We’ll set the triggers and actions and once a customer engages with your brand based on the criteria you set, the customer will flow to the next subsequent step in the sequence. Automating the whole process.

marketing automation
scheduling and automating emails

Scheduling Your Campaigns

Timing Is Everything

The time an email is delivered is almost as important as the message it communicates. Consider your audience, the product being sold, and the time of day it gets delivered. For example, donuts are best in the morning so send your email early and your audience will be more inclined to act.

You might be wondering if email is still a worthwhile marketing strategy.

In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.

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