While traffic is a metric that we track and typically try to increase, it isn’t what matters most. We measure our success on what really matter: conversions. While a conversion can mean different things to different organizations, the goal is clear – maximize lead submissions, phone calls, on-site purchases, or whatever your end-goal may be.
For example: Your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.
Adopting the usage of PPC in your marketing campaigns requires on-going refinement and routine maintenance. Make no mistake effective PPC management takes an understanding of your industry and how PPC works. This is why our skilled team will work with you to give you the understanding of how to effectively implement PPC into your marketing efforts so we can deliver the most targeted ads to drive business your way.
With Search, Shopping, Display and Remarketing ads available, there are a variety of solutions to deliver the right message for your business.
Whether you’re a small, local shop or a global brand, targeting options allow you to choose exactly where your advertisements will be seen.
With Google AdWords, you get to choose your daily budget and are able to increase or decrease budget as needed.
PPC advertisements appear above organic search results, putting you at the top of the search page (and the top of searchers’ minds).