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Search Engine Marketing

Blending Creativity and Science

Instant Traffic,
Crafted to Convert.

Targeted traffic attracts the right customers at any stage of the buying cycle.
web traffic
targeted customers

Target Your Perfect Customer

Our Approach to Pay Per Click Advertising – Conversions Over Traffic

While traffic is a metric that we track and typically try to increase, it isn’t what matters most. We measure our success on what really matter: conversions. While a conversion can mean different things to different organizations, the goal is clear – maximize lead submissions, phone calls, on-site purchases, or whatever your end-goal may be.

Why Pay-Per Click?

53

Of paid clicks are made on mobile devices
46

Of buyer-intent keywords are paid clicks
40

Of brands plan to increase their PPC budget

Pay-Per Click Management

Pay-per-click advertising allows you to purchase top positions for relevant keywords on search engines and their partner websites. With varying PPC ad formats you can reach your target audience in numerous ways. Utilizing our PPC management services allow you to utilize a full suite of paid advertising formats that deliver instant traffic to your site.

Textual Ads

Text ads that appear within a Google search above organic search results, search ads provide consumers with a snippet of information about your business, as well as a link to call you on mobile devices.

Text ads with snippet of business information

Link to call on mobile

Appear above organic search results

text ads
display advertisements

Display Ads

Visual advertisements that display across Google’s Display Network, Display ads can take the form of text, image, video and rich media. More than 2 million sites are a part of Google’s Display Network, all of which have places on them that Display ads can appear.

For example: Your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.

Text, image, video or rich media advertisements

Appear across Google’s Display Network

Great for increasing brand awareness

Re-Marketing Ads

Have you ever visited a website – while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet – from search engines, to news articles, to social media in the following weeks? The advertisements you saw are re-marketing ads, and you can create them too.

Appear above organic search results

Follow you across the web

Conversion rates increase over time

remarkting advertisements
ecommerce ads

Shopping Ads

Displayed above Google search results, Google Shopping ads include product images, prices and store information.

Include product image, price and merchant name

Appear above organic search results

High click-through rate

Don’t Think Pay-Per Click Is For You?

If your business is struggling to gain a foothold in the marketplace, looking to expand, or improve growth this year – a proper PPC can make it happen. PPC advertising is an ongoing process and when executed correctly, your business should be making a positive return on investment.

Adopting the usage of PPC in your marketing campaigns requires on-going refinement and routine maintenance. Make no mistake effective PPC management takes an understanding of your industry and how PPC works. This is why our skilled team will work with you to give you the understanding of how to effectively implement PPC into your marketing efforts so we can deliver the most targeted ads to drive business your way.

strategic options

Strategic Options

With Search, Shopping, Display and Remarketing ads available, there are a variety of solutions to deliver the right message for your business.

targeted reach

Targeted Reach

Whether you’re a small, local shop or a global brand, targeting options allow you to choose exactly where your advertisements will be seen.

budgeting

Controlled Budget

With Google AdWords, you get to choose your daily budget and are able to increase or decrease budget as needed.

increased exposure

Increased Exposure

PPC advertisements appear above organic search results, putting you at the top of the search page (and the top of searchers’ minds).

Do you have a vision or a dream?
Our team is equipped and ready to get you there. Contact us today and prepare to embark on your digital marketing journey.
Send Us a Message